BRIGITTE ONLINE
July 2009
“Luxurious Creams: Top ten of the worlds most expensive jars”
“MBR (Medical Beauty Research): Dermatologists and medical aestheticians have developed a high-performance talent: The “Liquid Surgery Serum”, a concentrate which increases the oxygen content of the skin and thus animating exhausted, dull skin cells to regenerate through cleavage….”
[Liquid Surgery Serum]
ICON - The Luxury Magazine of Welt am Sonntag
November 2008
"Créme de la Créme"
"Care creams can cost hundreds of euros. The wonderful part is: They are worth it…“
"An increasing number of women are demanding the highest standards and want only the absolute best for their skin…
Consumers are spending large sums on such products by which they differentiate themselves from the masses.
… MBR Pure Perfection 100 N Cream Extraordinary cares for skin with gold leaf particles“
[Cream Extraordinary]
VOGUE
December 2007
"Absolutely unique"
Willi H. Watkowiak, Managing Director of Medical Beauty Research, on his super serum
VOGUE: You are asking 1500 euros for your Liquid Surgery Serum. How do you justify this high price?
WILLI H. WATKOWIAK: The serum is absolutely unique. It contains a corrective and exclusive concentrate that positively stimulates skin renewal even after operations and injuries.
WHAT ACTIVE INGREDIENTS DOES IT USE?
It starts with a synthetic oxygen carrier that is used in medicine as a haemoglobin substitute. This is combined with a highly pure perfluoro-hydrocarbon to optimise the volume of the dermis, to relieve tension and to reduce wrinkles.“
[Liquid Surgery Serum]
VANITY FAIR
November 2007
"100-carat care cream that belongs in the safe“
"Give me the luxuries of life and I will willingly do without the necessities.“
OSCAR WILDE
"… the segment of ultra-luxury premium care is a new one. It is a niche market but finds grateful customers among those who already have everything.
Ruppmann (Managing Director of Markenverband e.V) explains the extreme prices with the rare ingredients that are used and the increasingly expensive research and production processes.
But can one expect miracles? The most expensive product on the German market is Liquid Surgery Serum from MBR, at 4250 euros for a three-month course.
The TÜV-certified cosmetics company uses the purest raw ingredients in the highest possible and approved concentrations, according to its own information. … and has developed a patented oxygen carrier to transport the vital molecules deep into the skin, where it stimulates the tissue to form new skin cells and regenerate old ones. …
If the products didn't work, there would hardly be any reorders, concludes Martin Ruppmann. Equally pragmatic is the attitude of the Managing Director of MBR, Willi Hermann Watkowiak, who previously spent 28 years working for the cosmetics companies Lancaster and Juvena: We know that we are targeting only 0.01 percent of the potential customers with our products, he says. Nevertheless, the concept of the company is on the rise: The products are now sold in 22 countries, and particularly in Eastern Europe, the phrase "Made in Germany" alone is responsible for constantly increasing sales.
… But at the end of the day, it may be more about a feeling than about numbers. Everyone knows that you reach the same destination in economy, but first class gets you there in style. …“
[Pure Perfection 100 N]
INSTYLE
September 2007
"Best of Luxury Large and Small Extravagances that are Fragrant, Healthy and Look Pretty“
The most expensive cosmetic product of all times is Liquid Surgery Serum from MBR. The concentrate smoothes, lifts and fills out the skin with high-tech active ingredients.
[Liquid Surgery Serum]